Digital Transformation Project
Etiya & Videotron
Etiya is a software company specializing in CRM for telecom providers. They offer tools for customer management, data analytics, billing, digital transformation, and improving the overall customer experience.
Videotron is a Canadian telecommunications company, primarily operating in Quebec. They provide services like cable TV, high-speed internet, mobile phone plans, home phone, home security, and business telecommunications solutions. As part of Quebecor Inc., they also engage in content creation and distribution.
Montreal, Quebec, Canada
$3.4 billion CAD (2019)
In 2018, Quebec-based Videotron began an ambitious plan to transform itself: to become a digital-based company, transforming from
a complex legacy, multi-system operating environment to an agile, open, standards-based architecture.
Helix is a multi-device TV and Internet platform service that replaces Videotron’s legacy TV and Internet service in August 2019.
• how Etiya helped Videotron to launch Helix with a hybrid cloud architecture that includes Etiya’s 100% digital BSS, in 9 months
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Improved onboarding process
Increase in user retention
Increase in time spent on website
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
CEO, Co-founder | Shopify
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.